Hello everyone.
I’m considering push notification advertising for affiliate marketing and want to understand what separates a good traffic source from an unreliable one. Beyond the advertised CPC, what metrics should I examine when comparing different networks?
I’m thinking about factors such as subscriber quality, click-through rates, conversion rates, available GEOs, targeting capabilities, and minimum campaign budgets.
It would also be helpful to know whether experienced advertisers recommend starting with broad targeting or creating smaller campaigns for specific countries and devices.
If you’ve purchased push notification traffic recently, which factors had the biggest impact on your campaign performance and overall return on ad spend?
